Portfolio — 2026
I'm Ross, a London-based Design Manager and Product Designer creating scalable, customer-focused digital experiences.
My background spans product, marketing, brand and design systems. I've led teams and worked hands-on to shape culture, experiences and strategy.
Brands & companies I've worked with
Approach
Good design starts with insight, not opinion.
I lead with curiosity by testing hypotheses with real people, working openly with diverse teams, and staying adaptable when the direction shifts.
Areas I work in
Strategy
Business strategy & growth
Partnering with leadership and consultancies to translate revenue targets into scalable acquisition and retention strategies.
Product
Product strategy & roadmap
Leading discovery and roadmap development, aligning user needs, technical feasibility and commercial goals.
Brand
Brand & experience
Defining and scaling brand, design systems and marketing to keep customer experience consistent and high-impact.
Skills
Case studies
Brand & visual systems
Building a scalable illustration system for Uswitch
Shifting from ad-hoc asset creation to a structured, reusable visual language, cutting production cost by 60%.
Product strategy
Creating a cross-brand product strategy for the RVU portfolio
Reframing independently-run brands into a connected ecosystem, projected to scale 10x when adopted portfolio-wide.
Revenue growth
Driving revenue growth through paid channel optimisation
Reframing a ranking problem as a decision-making problem — delivering £1M in recurring monthly revenue, 10x the target.
Experience
Education
About
Three decades in digital gives you a front-row seat to how much the craft changes. I've hand-coded websites line by line, built sites in Flash, and now lead the adoption of AI across the design process. Each shift has meant relearning the tools, but the instinct for solving real problems for real people has carried through all of it.
Outside of work, I take fitness seriously and you'll usually find me on the golf course, planning the next ski trip, or catching a game. I love to travel, and I'm just as happy losing an evening to a good film or cooking something a bit too ambitious for friends and family.